Views: 0 Author: Site Editor Publish Time: 2022-06-27 Origin: Site
"Chinese truck business card" of heavy trucks, SHACMAN
------ SHACMAN truck export 20,000 units with "one belt, one road" in 2019
"In 2018, SHAC expects its annual export volume to exceed 12,000 units, an increase of more than 30% year-on-year, and its share in the total export volume of China's heavy truck industry has increased by 2.6% compared with the same period last year. Meanwhile, in the face of 2019, SHACMAN brand wants to ensure the production and sales target of 20,000 units ....... This is the "report card" of SHACMAN brand for 2018 and the target for 2019 given at the 2019 Shaanxi International Business Annual Meeting held on December 2, 2018 with the theme of "Value Leading, Service Innovation, Catching Up and Surpassing".
Shaanxi Auto International Business Annual Meeting 2019 with the theme of "Value Leading, Service Innovation, Catching up and Surpassing" Shaanxi Auto International Business Annual Meeting 2019 with the theme of "Value Leading, Service Innovation, Catching up and Surpassing.
Just looking at the numbers, whether it is 12,000 units this year or 20,000 units next year, the total production and sales of Shaanxi Auto is expected to be 165,000 units this year, but in the reporter's opinion, the report card of 12,000 units and the target of 20,000 units do have extra important significance.
Significance one: SHACMAN brand has boarded the ship of "One Belt, One Road
The importance of the "Belt and Road" initiative for China and the world needs no further explanation, and now the "Belt and Road" aircraft carrier has become a popular "road to prosperity" for Chinese enterprises. SHACMAN
SHACMAN's new generation products are highly anticipated by international customers SHACMAN's new generation products are highly anticipated by international customers
At the annual meeting of SHAC, a 10-minute video presentation of "Service Achievements of SHAC's "Belt and Road" Project" attracted customers at home and abroad. In the video, the busy SHACMAN heavy trucks and Shaanxi Auto service personnel can be seen in Southeast Asia, South Asia, Central Asia, West Asia, North Africa and South America, which shows that SHACMAN brand has participated in the "Belt and Road" construction together with related Chinese enterprises.
As the earliest heavy truck company in China to start laying out the international market, SHAC has been actively responding to the national call, practicing the "One Belt, One Road" initiative, and widely participating in the construction of infrastructure cooperation in various countries. According to the report, the total number of vehicles provided for the "One Belt and One Road" project has exceeded 17,000, and the SHACMAN brand has become a beautiful "Chinese business card" in the construction of "One Belt and One Road" all over the world. The SHACMAN brand has become a beautiful "Chinese business card" in the construction of "One Belt, One Road".
Awarded "Win-win Cooperation Award" and presented "Belt and Road" commemorative prizes to 12 outstanding Chinese enterprise customers Awarded "Win-win Cooperation Award" and presented "Belt and Road" commemorative prizes to 12 outstanding Chinese enterprise customers "Belt and Road" commemorative prizes
In order to thank the peers on board the "Belt and Road", Tang Yugang, Deputy Director of Shaanxi Provincial Department of Commerce, and Yuan Hongming, Party Secretary and Chairman of Shaanxi Automobile Holdings, presented "Win-Win Cooperation Awards" and "Belt and Road" souvenir prizes to 12 outstanding Chinese clients, including China Road and Bridge of China Communications Group. "They also presented "Belt and Road" souvenir prizes to the 12 outstanding Chinese enterprises, including China Road and Bridge of CCCC, to thank them for their support and assistance to Shaanxi Auto.
Significance 2: Shaanxi Auto is not only a "Shaanxi business card", but also a "Chinese business card".
As one of the top three sellers of heavy trucks in China, Shaanxi Auto heavy trucks are familiar to domestic truckers, and their military quality, reliable and durable golden industrial chain are the "Shaanxi business cards" in the hearts of many users.
Mr. Tang Yugang, Deputy Director of Shaanxi Provincial Department of Commerce, speaks
From the speech of Mr. Tang Yugang, Deputy Director of Shaanxi Department of Commerce, the truck network reporter knows that Shaanxi Province should not only support Shaanxi Auto to become the leading enterprise of Shaanxi auto industry and even the national auto industry, and make Shaanxi Auto the "Shaanxi business card" of Shaanxi export enterprises, but also make Shaanxi Auto heavy trucks the "Chinese business card" of Chinese heavy trucks to the world. "China's business card". Such requirements coincide with the future-oriented and direction-oriented "2035" strategy released by Shaanxi Auto.
Wang Yanhong, Deputy Secretary of the Party Committee and General Manager of Shaanxi Auto Holdings, speaks
In his speech, Wang Yanhong, Deputy Secretary of the Party Committee and General Manager of Shaanxi Auto Holdings, said: "According to the "2035" strategy, by 2025, Shaanxi Auto's heavy truck sales will account for more than 30% of the international market, the heavy truck business will be among the top in the global industry, the full series of commercial vehicle business will be among the top in the domestic industry, and the Group's sales revenue will exceed 150 billion yuan." In this regard, Shaanxi Auto Heavy Truck must put forward new requirements for the development of the international market.
Mr. Yuan Hongming, Secretary of the Party Committee and Chairman of the Board of Directors of Shaanxi Auto Holdings, presented the award to the representative of EURL GM TRADE Mr. Yuan Hongming, Secretary of the Party Committee and Chairman of the Board of Directors of Shaanxi Auto Holdings, presented the award to the representative of EURL GM TRADE
Under the promotion of the "2035" strategy, in 2018, Shaanxi Auto's overseas marketing, service and parts networks were better laid out, and the quality of the networks was significantly improved, with significant progress made in market development in disadvantaged regions in Africa and Southeast Asia. At the same time, Shaanxi Auto's localization strategy has also made significant progress, with localization sales set to exceed 3,500 units for the year, reaching a new record high. Shaanxi Auto's international market has grown against the backdrop of a 10% year-on-year decline in China's total heavy truck exports, further enhancing its market position. Such achievements cannot be achieved without the help and support of Shaanxi Auto's international market channel partners, and the conference also recognized and rewarded 22 partners who made outstanding contributions in 2018.
SHACMAN brand is the No. 1 brand of Chinese heavy trucks in Algeria.
According to Mr. NAIM MAZOUZ, the person in charge of the Algerian GM group of companies, "GM group of companies, as one of the largest industrial group of companies in the country, has its heavy industry business segment (EURL GM TRADE ) has been cooperating with SHACMAN brand for 13 years, and from the first acquaintance in 2006 to the successful production and mass production of diversified products of SKD in 2018, SHACMAN brand has delivered more than 40,000 units to local customers, and has become the first brand of Chinese heavy trucks in Algeria." It is clear that SHACMAN brand has become the "Chinese business card" in the heavy truck market of the country. In the future, Shaanxi Auto Heavy Truck will strive to become the "Chinese business card" in the heavy truck market of more countries and regions.
Significance Three: Taking the pulse of overseas market, SHACMAN brand "one country, one vehicle" to meet customer needs.
Although China's heavy trucks have the "Belt and Road" ship to ride overseas, there is still a long way to go to truly achieve the goals set. In this regard, Shaanxi Auto Heavy Truck takes the initiative to pulse the overseas market, keeps its eyes on the target and does not waver, is innovation-driven, does not stop digging deeper into the demand; strengthens the advantages and makes up for the shortcomings, and does not slacken in improving its capabilities.
SHACMAN brand truck
According to the truck network reporter understands, the current Chinese heavy truck exports are mainly sold to the third world countries, the products mainly focus on high cost performance, the market segment products are also based on the rough work of engineering dump truck, SHACMAN brand is no exception. However, in the reporter's opinion, SHACMAN brand has started to change the status quo and meet the demand by tailoring the best product solutions for customers.
For example, in Algeria, which is an advantageous market, SHACMAN brand will introduce X3000 tractor in the field of logistics and transportation, H3000 for mining in the field of engineering vehicles, which is better than F2000, and also launch L3000 Cummins truck to meet the differentiated demand; in Kazakhstan, the reliability of H3000 dump truck will be improved for the demand of mining, and the standard load and light weight models will be released according to the change of local regulations; in Vietnam, the SHACMAN brand will launch the tractor in the market. In Vietnam, we launched the H3000 dump truck to meet the Euro 5 requirements, and also increased the front hood rain guide for the rainy weather in Southeast Asia; in Malaysia, we launched the X3000 high horsepower + AMT high-end model, matching the overseas version of Tianxingjian Telematics system; in Africa, for the transnational transportation, we mainly promoted the cost-effective M3000 long-distance tractor with 1900L anti-theft The M3000 long-distance tractor has a 1900L anti-theft fuel tank and a range of 4,700km; for the rich natural gas resources in Uzbekistan, the H3000 natural gas dump truck; for the harsh multi-purpose environment in Nigeria, the H3000 tractor with upgraded engine and four valves and stronger load capacity ....... The promotion of such "one country, one vehicle" is precisely the precise pulse of SHACMAN brand on the segmented needs of customers.
SHACMAN brand "one country, one vehicle" to meet more customers' needs.
At the same time, the overseas version of SHACMAN Telematics system was officially launched at the meeting, which takes advantage of the big data of more than 400,000 vehicles networked by SHAC in China to empower the overseas products to achieve excellent performance.
Frankly speaking, domestic heavy truck enterprises rarely invite media to attend the annual international business meeting, which may be related to the fact that people are used to discussing heroes by sales volume. We need to look at Chinese heavy truck enterprises overseas more calmly, first of all, the trend demand is there, but we also need to give the "heroes" some time, because we still have a certain gap with the European brands to meet the high-end demand in terms of product power, and to SHACMAN brand as the representative of the enterprise has been in the after-sales service, product differentiation deep plowing, customer management of the whole process of the ecological chain construction focus on efforts, is really doing quantity and quality to enhance the breakthrough, and so the international market is just around the corner.
