Views: 0 Author: Site Editor Publish Time: 2022-08-17 Origin: Site
On July 16, the first customer conference of Shaanxi Auto Heavy Truck 2019 was held in Xi'an. Shaanxi Auto Heavy Truck prepared a total solution for heavy trucks, the "Wandefu" brand of Shaanxi Auto Heavy Truck Care, and the Draun X5000 high-end heavy truck tailored for standard cargo flow, to welcome families home.
Yuan Hongming, Secretary of the Party Committee and Chairman of Shaanxi Auto Holdings Group, said, "Creating maximum value for our customers is the reason for Shaanxi Auto's existence, and it is also the basis and core of Shaanxi Auto's customer view of German culture, which is the original intention of Shaanxi Auto. We held the first customer conference to work closely with our customers, to put the all-round customer-centric'' tenet into practice, to further gather wisdom towards the high-end and to gather the majestic momentum for high-quality development."
Providing integrated solutions for operations
To be customer-centric, we must focus on the whole process of customer operation, base on the development of the market and changes in demand, precisely cut into the pain points and difficulties, and create a full set of integrated solutions for product and vehicle services and after-market value-added, so that users can use vehicles without worry. Therefore, the first surprise that Shaanxi Auto Heavy Truck prepares for its customers' families is the overall operation solution.
Wang Yanhong, Deputy Secretary of the Party Committee and General Manager of Shaanxi Auto Holdings explain
The development of logistics has been going on for thousands of years, and efficiency is the core element that has remained unchanged for ages. For this reason, Shaanxi Auto Heavy Truck has made a comprehensive layout in terms of load-carrying tools, service guarantee system, logistics organization and management, as well as financial services and used car business, in an attempt to ensure the operational efficiency of every customer.
After 51 years of development, Shaanxi Automobile Heavy Truck has formed a complete product spectrum covering 26 market segments in four series of tractor, cargo, tipper and special purpose vehicles. With advanced design concepts and technical advantages such as combined braking, super fuel saving, super power and super light weight flexible shift, the Delonghi 3000 series products have continuously strengthened their advantages and made up for their shortcomings, and are widely recognized in the market. The newly launched X5000 and the upcoming 6000 series are also highly anticipated by customers.
At the service level, Shaanxi Heavy Truck provides comprehensive financial support from the beginning of the purchase of the vehicle, 1500 service outlets nationwide, more than 8000 professional engineers, 4 headquarter direct depots and 36 regional parts centres to provide 7×24 hours online and offline service support for customers, and gives exclusive service solutions and differentiated extended warranty for the niche market. The company also offers exclusive service plans and differentiated extended warranty services for market segments.
In addition, Shaanxi Heavy Duty Truck has also launched a TCO escrow service programme, whereby customers only need to pay the appropriate fees according to the mileage and time of operation, and can leave all after-sales maintenance of their vehicles to Shaanxi's professional after-sales service team. Shaanxi Auto will develop a full life-cycle maintenance plan for escrow customers, helping them to save money, time and effort.
Liu Xin, Deputy General Manager of Shaanxi Heavy Truck Sales Company explain
Shaanxi Heavy Truck has launched the Tianxingjian fleet management solution, which will provide driving behaviour management, vehicle location tracking, remote fault diagnosis, fuel and gas consumption management, vehicle operation analysis and other functions to make fleet management easier. The online and offline used vehicle platform will provide users with professional evaluation and testing, as well as efficient used vehicle disposal, helping users to complete a one-stop exchange.
Launch of "Wanderford" Care Brand
To be user-centric, we must treat our customers as family members and always care about their hardships. As the initiator of the industry's first Truckers' Day, Shaanxi Auto has always been concerned about and committed to improving the well-being of transporters and their families. In the first user conference, Shaanxi Auto officially launched the Shaanxi Auto Heavy Truck Care brand "Wandefu" for the whole society, which is the second surprise it has prepared for its family members.
The "Wan" in "Wan De Fu" represents thousands of families; the "De" represents the heritage and continuity of Shaanxi Auto's Devonghua, and the "Fu The "Fu" represents the all-round coverage of customers' health, family and career. Focusing on the five themes of safe driving, family harmony, physical health, children's education and work and career, the Wande Fu is composed of five parts corresponding to health blessing, education blessing, family blessing, career blessing and peace of mind blessing.
Health benefits focus on the health of transporters' family members, especially for those who are often in high-intensity work, and Shaanxi Heavy Truck provides online medical assistance to customers through various medical resources; and provides offline medical check-ups for customers in terminal activities.
Education welfare focuses on the education welfare of the second and third generations of transporters in their families, and even their wives, as well as the transporters themselves. To this end, the Shaanxi Automobile Vocational Training University provides free schooling and skills learning opportunities and job assignments for customers and their relatives throughout the community; it also focuses on the resources available to help customers' children with their education and provides them with the appropriate funds to help them with their education.
Family Welfare focuses on the needs of transporters who are away for long periods of time and whose families need care and cultural enrichment and life, and will enrich customer family interaction through Shaanxi Auto Truckers Experience Family Day and parent-child interactive experiences; as well as the Customer Care Fund, which provides living assistance to customers in difficulty, to promote the harmonious co-existence of truck families.
Business Welfare focuses on customer operations. Shaanxi Auto Heavy Truck will create high-end logistics operation classes for customers to improve their efficient operations; and provide skill challenges and fuel saving events for customers to improve their driving skills; Shaanxi Auto is building a customer circle culture to create an interactive platform for customers and increase the extension of its industry chain in order to create greater value for customers.
Focusing on the core safety pursuits of transporters' families, Ping An Fu will focus more on the safety of transporters at work and the related protection issues after unexpected events. To this end, Shaanxi Automobile Heavy Truck provides safe driving training for all customers; and provides additional personal accident insurance/cargo insurance for vehicles to enhance customer safety and security.
The marketing team of Shaanxi Automobile Heavy Duty Truck Sales Company read out the "Wonders of Fortune" social initiative
To be customer-centric, we need to understand the needs of end customers and create economical, efficient and durable means of transportation for them. To this end, Shaanxi Automobile Heavy Duty Truck officially launched the De Long X5000, a product specially designed for the long-haul standard-haul logistics market, at the customer conference, which is the third surprise it has prepared for its families.
According to the introduction, during the development stage of the Delong X5000 product, the R&D team of Shaanxi Automobile Heavy Truck went to more than 80 key logistics cities in 15 provinces, conducted 128 in-depth interviews, collected 4,723 questionnaires and conducted 1,100 telephone surveys, collated 67,400 pieces of demand information, and through scientific analysis methods, combined with the operating conditions of China's standard-duty logistics, deeply analyzed the user Through scientific analysis methods and the operating conditions of China's standard-duty logistics industry, the needs of users were analysed in depth.
Based on the research results, Shaanxi Auto Heavy Duty Truck is based on the core demand points such as fuel saving, deadweight and comfort that customers are concerned about, combined with the trend of automotive technology development. By matching the power system, which won the first prize of the National Science and Technology Progress Award, and applying a number of super fuel-saving and weight-reducing technologies, Shaanxi Auto has developed the De Long X5000 product.
The newly launched Delong X5000 has five major value upgrades: ultra-low fuel consumption, ultra-light weight, man-machine comfort, connected intelligent mobility and exclusive services. It is the only heavy-duty commercial vehicle in the industry that matches the powertrain of the first prize of the National Science and Technology Progress Award. 55 items of energy-saving and emission reduction invention patents have been applied to improve transmission efficiency by 1% and reduce fuel consumption by 4% per 100 km, and the life of B10 has reached 1.8 million km.
The use of aluminium alloys in the whole vehicle has reached 5%, and together with the use of six new materials, the weight of the whole vehicle is as low as 8.4 tonnes. The exterior details have been improved in a number of ways, and the whole range is equipped with LED headlights as standard, which is an industry leader; the interior has a black and beige colour clash design, which feels more welcoming; the 10-inch intelligent voice interactive central control screen has both a sense of technology and a sense of class; all places where the hands need frequent contact support are wrapped in soft materials, and the details fully demonstrate the humanity.
From the overall solution, to the "Wanderford" care brand, to the new high-end products that fully meet the needs of standard-load logistics. The three surprises prepared by Shaanxi Auto Heavy Truck show the meticulous care for customers' families, and such care has indeed paid off for Shaanxi Auto Heavy Truck.
In the first half of this year, Shaanxi Auto sold a total of 93,000 heavy trucks in China (subject to the completion of repayment); the operating income was RMB 41 billion, an increase of 5% year-on-year; and in the second half of the year, Shaanxi Auto has set a strategic target of 70,000 units and 80,000 units.
As the Chinese say, everything will prosper in harmony. Yuan Hongming said that in the future, Shaanxi Auto will continue to firmly adhere to the principle of "customer-centric", treating customers as family members and escorting their careers with professional attitudes and skills; accordingly, with the support of family members, every step Shaanxi Auto takes in the future will be more calm and confident.
