Truck marketing Construction

Truck marketing Construction

1. The construction of 4S stores is attracting attention in the construction of marketing channels for medium and heavy truck enterprises, but it is difficult to become the mainstream.

Heavy trucks are profitable, and the construction of 4S stores is on the rise. However, the profitability of medium-sized trucks and light trucks is low, and the construction of 4S stores is constrained. 4S store is one of the important ways for truck enterprises to show their own image, and it is also a favorable guarantee for 4S dealers to win orders from users. It can replace existing dealers and service providers in a certain region.

However, the excessive construction of 4S stores will affect their profitability and increase the burden on 4S stores and vehicle enterprises. The fate of 4S stores for medium and heavy trucks needs attention. As a means of production, trucks have different requirements for the sales and after-sales system from the car industry. Brand building is one of the responsibilities of the channel. However, as a means of production, the sales and after-sales system should also pay more attention to the convenience, timeliness and coverage of sales and after-sales service.

2. In the next few years, various medium and heavy truck manufacturers will adopt different product strategies.

It is the long-term goal of FAW Jiefang to invest a huge amount of money to build a new medium and heavy truck manufacturing base. In addition to the four major processes of truck manufacturing, it also manufactures core components such as engines, axles and gearboxes, so as to achieve the overall improvement of Jiefang brand and technology, and maintain the vitality of Jiefang.

3. The domestic medium and heavy truck enterprises have a worrying prospect of their own brands.

The serious lack of core technologies (engine, gearbox, axle, air suspension, etc.) makes the domestic medium and heavy truck brands lose strong product support, and the brands generally lack the precipitation of corporate culture. When international cooperation is carried out in the form of joint ventures, the fate of private brands is even worse. It is very likely that they will be left in the cold. This trend has been confirmed in many industries.

4. The price of models with a price of 250000-350000 yuan will have an upward trend, thus filling the price range of 350000-500000 yuan.

Such products will be mainly joint-venture products, which will use foreign powertrain to match domestic models. The prices of other products will remain unchanged.